For Sale by Owner: More than Meets the Eye
Before you consider selling your home by yourself, be sure that you are going to have the time and know-how needed – even if you just cover the basics:
Complete an extensive research of local market conditions, including:
- the listing and selling price of all houses in your area for the last six months;
- the listing price of houses currently on the market; and
- the listing prices of houses that were on the market but did not sell.
Put together a marketing plan:
- How will you market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. At a minimum, you'll want to send a letter and sales flyer to all real estate agents within a 30 mile radius.
- How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for daily and Sunday advertisements.
- Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
- Where will you place signage? In addition to your front yard, are there areas leading into your neighborhood where signage would be appropriate?
- How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house, promote widely on social media platforms, etc.
- Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.
"Pre-qualify" buyers before showing your home:
- Confirm that the potential buyer has pre-qualified for a mortgage loan.
- If the buyer is buying with cash, confirm that they have the necessary resources.
- If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)
- Are you prepared to negotiate the contract?
- Do you know what the legal responsibilities of the seller are in your area?
- Who will write the contract? Will you need to hire an attorney? If so, what will be the attorney's fees?
Sounds overwhelming, right? Want to take the pressure off and get the help of a professional with decades of experience and excellent references? Call Brian at (928) 308-5086 or contact him by e-mail.
914 E Gurley Street
Prescott, AZ 86301
Cell: (928) 308-5086
When you list a home in the winter, accept that there will probably be fewer potential buyers coming through to see the home, but know that the ones who do will be seriously motivated. Don't undervalue - or underprice your home - just because it has fewer viewings.